Transcreation

Transcreation refers to creating a new text in the target language by taking into account the specific cultural characteristics and maintaining the meaning, content and message of the source text. Thus, transcreation goes beyond translation.

This special kind of language transfer is mainly used in advertising contexts and in other expressive materials for which linguistic intuition is of utmost importance.

Our team possesses extensive expertise in the field of transcreation, especially regarding the marketing communications of a leading hydraulics, filtration and energy management company.